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IDENTILOCK® Signs Laura Burgess Marketing (LBM) for Public Relations

April 24, 2018 3 min read

Mother Holding IDENTILOCK

Biometric fingerprint trigger lock company to leverage LBM’s industry expertise in generating awareness and firearms safety education.

 Detroit, Mich. (April 2018) – IDENTILOCK®, a division of Sentinl Inc., has signed public relations company Laura Burgess Marketing (LBM) to increase educational and public awareness of the IDENTILOCK firearm safety device. The innovative trigger lock utilizes the latest in biometric technology to provide a completely safe and secure locking system to any and all unauthorized users; yet, when instant access is required, the owner (up to three users) can quickly release the locking mechanism with a simple touch of their fingerprint. LBM will be providing IDENTILOCK with public and writer relations, content marketing development and social media management services.

“With every firearm purchase comes responsibility, for yourself and your loved ones,” Laura Burgess, President of LBM, said. “A product like IDENTILOCK safeguards the firearms we put in our homes and cars for defensive purposes. It protects our children and teenagers who may come across it and makes it virtually impossible for a thief to utilize it, at the same time giving the owner direct and rapid access to their firearm. We are looking forward to helping to educate and create consumer awareness with this life saving product.”

“As a father and gun owner, nothing is more precious to me than my children and our family’s safety,” Omer Kiyani, Sentinl founder and CEO, added. “The team at LBM have the contacts and expertise within the shooting sports and firearms industry to help spread the word about the advantages of using IDENTILOCK. I am confident that as gun owners, we can make our homes and work spaces safer for our children and ourselves and greatly lessen the opportunity of tragedy that we see so much in the media today.”

Launched in 2017, the IDENTILOCK utilizes state-of-the-art biometric technology that incorporates speed, usability, and practicality with unmatched safety and security. It takes less than a blink of an eye for the firearm owner to access the handgun. By grasping the handgun with the index finger held out in a safe position, the fingerprint sensor identifies the user and releases the trigger lock.

For more on IDENTILOCK, visit Available online and at Brownell’sand Optics Planet. Stay in the conversation on Facebook and YouTube.

About Sentinl Inc.:

Founded by Omer Kiyani, a 2nd Amendment advocate, gunshot victim survivor and former automobile industry safety systems engineer, Sentinl Inc. develops the world’s most innovative gun safety products. The IDENTILOCK® firearm trigger lock is Sentinl’s first product utilizing state-of-the-art biometric technology to enhance user safety and security while prohibiting non-recognized users from accessing the firearm.

About Laura Burgess Marketing:

Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports and outdoor markets. Laura Burgess, an industry veteran, and staff have over 40 years of combined experience in PR, marketing, social media and content development. Laura Burgess Marketing’s current client list includes: Adaptive Tactical, Cimarron Firearms Company, Copper Basin, Creedmoor® Sports, DNA Labs International, Dark Storm Industries, LLC, DoubleStar Corp., Full Conceal™, Lyman Products, MasterPiece Arms Inc., Morphix Technologies, National Association of Police Equipment Distributors, National Tactical Officers Association, NiteSite, Parabon NanoLabs, Sentinl Inc., Shell Shock Technologies and Trailblazer Firearms. Laura Burgess Marketing is headquartered in New Bern, North Carolina, with a satellite office in Maryland.